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Digital D2C strategies that you can execute for your business

Digital is not just about the internet. It's about connecting with your customers in the place where they spend their time and money on their digital devices. This means that you need to create a comprehensive digital strategy for your business, from the way you reach out to potential customers through social media marketing and email campaigns to how you interact with them on your brand website. In this guide we'll show you how simple it can be:

Understand the customer journey

The customer journey is a concept that has been around since the early days of marketing. It's an important concept because it helps you understand how your customers are moving through the buying cycle, and what they're looking for along the way.

In order to execute a successful digital-to-customer strategy, you need to understand two things: your industry and your product. These two factors influence each other in many ways, for example, if you sell a food product and consumers are trying out different brands on social media before making decisions about which one they want to buy from store shelves or online shopping carts (or both), then knowing which brands are trending at any given time can make all the difference in whether or not someone decides against buying anything at all!

Create a brand website on Shopify or Wix

The first thing you’ll want to do is create your brand website. You can do this on Shopify or Wix, but there are a few things that will make the process smoother.

• On the front end, including all of the information necessary for people to find out more about your business: who you are and what kind of products or services you provide (if any).

• Include some pictures so people can get an idea of how beautiful your store looks and feel confident when they visit it!

• Make sure there are clear links to social media profiles like Facebook and Twitter so customers have easy access if they want more info about what makes up their experience when visiting the site itself - even if it's just something as simple as sharing content directly from these platforms onto their own personal pages.

Build an email list

Email marketing is a great way to build relationships with your customers, keep them informed about new products and sales, as well as build brand awareness. When done correctly, email marketing can also be used to get customers back on your website so that they can make another purchase.

Email marketing has become an increasingly popular channel for businesses of all sizes because it allows them to reach existing customers as well as potential ones who may never have heard of them before. In fact, according to eMarketer's forecasted growth rate over the next five years (2020-2024), social media advertising will actually decline while email will continue its steady climb upmarket until it accounts for nearly one-fifth (18%) of all digital ad spending by 2022!

Start influencer marketing

Influencer marketing is when you partner with a high-profile individual or brand to promote your product on social media. This type of strategy has been around for years, but it’s taken off in popularity in recent years.

In today's world, there are tons of ways you can use influencers to increase awareness and engagement around your business whether that means posting photos, writing content, or creating videos and there are many different types of influencers available (e.g., celebrities). The best part? You don't need a lot of money to start!

So how do I find these people? Well first off: don't worry about doing all the work yourself, we've got your back! We'll help get started.

Get on Facebook and Instagram

Facebook is the most popular social media platform in the world, and it's used by more than two billion people. Instagram has only recently surpassed Facebook as the second most popular social network after Twitter.

Facebook pages are free to create, so you don't need to pay a fee to start one although there are other costs associated with running your page (like paying for ads). Instagram accounts can be purchased through Google Adwords or Facebook Ads Manager if you're interested in using them as part of your digital marketing strategy.

Once you've created both profiles, upload photos and videos from your business' archives into each account individually so that users can find them easily when browsing through their feed or searching for something specific on either platform! Use hashtags when posting content on both platforms so that everyone who follows those accounts will see posts related directly back to yours as well, this also helps promote engagement between followers/followers because they feel compelled by what they've seen before rather than just seeing random content thrown together without any context whatsoever."

Build a Google My Business presence

• Create a Google My Business listing and optimize it.

• Get reviews from your customers, vendors, and other stakeholders.

• Respond to reviews as promptly as possible.

Monitoring customer feedback is one of the most important things you can do for your business online especially when it comes to customer service issues, which are often the source of many complaints in today's digital economy (in fact, this was one area that we found most businesses were lacking). The more information you have about how many people are talking about your brand on social media platforms like Twitter or Facebook, if they're leaving negative comments under their own posts; or even just looking at their Google Play Store ratings (which will tell you exactly how many downloads each app has), these real-time data sets can help guide decisions about how best to improve customer relations going forward.

Go beyond D2C marketing

D2C is not the only way to market your business. Most companies that use D2C don’t have the full suite of marketing channels at their disposal, which means they are missing out on opportunities to reach new customers and build brand awareness. For example, if you sell a product or service via an online platform (e-commerce), there is no reason why you can't work with other platforms as well like social media or search engine optimization (SEO) to promote your content and drive traffic back to your website.

D2C is not always about building brand awareness for customers who may not know about it yet; sometimes it's about building loyalty within existing communities where people already know what makes them tick when it comes time for them to purchase again!

You can create a comprehensive D2C digital strategy without being an expert.

You don't need to be an expert in digital marketing or social media. You can start with a small budget, and then grow your strategy as you learn more about the industry, or hire freelancers who specialize in certain areas.

If you want to outsource some tasks, it's important that they are done well by someone who knows what they're doing and that means being patient with them as they get up-to-speed on your project. If things take longer than expected because of this process, ask yourself if it's worth waiting around for results when there are other ways to get them done faster.

Conclusion

We’ve gone through a lot of strategies and tactics in this article, so now you know how to get started with your own D2C strategy. But remember, these are just basic strategies that most people can execute on their own. If you’re not sure where to start, then go out and find an expert company like Viswasi Digital which can help you with your project! We have lots of resources available for businesses at all stages of growth and we’re always ready to help.